Pharmaceutical

The Ask:

Between the daily politicization of COVID-19 information, many competing clinical trials, media/search engine restrictions on COVID-19, our clients clinical trials into using convalescent plasma as a potential treatment were suffering from underperforming recruitment and enrollment.​ They asked RSML to take over patient recruiting efforts for the trial. 

Solution:

Paid Media: Developed a Paid Media Strategy and Plan that utilized a combination of digital and traditional channels. Leveraged Audience Architecture mapping at the local level to deploy tactics targeting specific audiences, cultures, and languages.​ 

Earned Media: Obtained Media coverage in both national and local markets. Emphasis on Black media and Spanish-speaking audiences.​ 

Community Outreach: Developed a grass-roots community organizing strategy and secured announcements and meetings with local community organizations, such as YMCAs, local Departments of Public Health, and PTAs to drive further awareness and lead generation. ​ 

Owned Media: Created a powerful candidate trial management platform and optimized website to manage leads to candidate status throughout the process. Chatbot for FAQs. HIPPA-compliant call center that can be reached directly and pre-screens candidates for the trial, reducing site burden.​ 

Results:

1,200 patients were enrolled in the trial over a 3 month period.

Results

1,200 patients enrolled in a 3 month period.

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