We set out to make a splash at the Money 20/20 USA event in Las Vegas, NV. Fintech’s largest conference draws over 7,500 attendees for four days of keynote presentations, breakout sessions, networking events and entertainment.

OWN THE EVENT

• We invested heavily in awareness building tactics, like Out-of-Home
  • • Airport terminals, luggage & taxi stands
    • 30,000 sqft digital board across from conference

• Built and delivered Geo-targeted campaigns across Facebook ecosystem, Programmatic display, Twitter, LinkedIn and Google designed to drive traffic and leads​
  • Targeting leveraged a mixture of Money2020 attendee lists, lookalikes, pixel audience data, and interest/behavioral targeting​
  • Retargeting and lead generation optimized campaigns across digital channels; retargeting continued for 30 days post event to remind and drive additional leads

Ads: LinkedIn, Programmatic

Video: OOH, Social, Display

Airport Terminal

Las Vegas Blvd. – Billboard