Want a marketing campaign that works? Start with the ABCDEs +Technology.
If we’ve seen it once, we’ve seen it a million times. A promising, brand-new communications campaign is born in a conference room, the media budget is allocated, and it’s quickly rolled out. Then…crickets, leaving marketers to figure out what went wrong. Even the most creative and powerful campaign ideas can fall flat if they aren’t […]
Johns Hopkins completes COVID-19 clinical trial recruitment with the help of PESO strategy and The Next Practice
Johns Hopkins Medicine and Johns Hopkins Bloomberg School of Public Health turned to The Next Practice for an integrated marketing strategy. They urgently needed to recruit participants for a major national clinical trial. The study of an early COVID-19 treatment, funded by the U.S. Department of Defense, could only be effective if they could recruit […]