A newly launched biometric authentication company needed to announce itself to the world at Money 20/20 USA in Las Vegas — Fintech’s largest conference, drawing 7,500+ attendees across four days of keynotes, breakout sessions, and networking events. Zero brand awareness. Zero existing audience. One shot to own the room against established industry players.
One week. One conference. One chance to introduce a brand-new company to the most important audience in Fintech. We made sure nobody missed them.
The Challenge
Solution
Own the Event
Out-of-Home Domination — Before They Even Arrived
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- Placed brand messaging on digital screens inside airport terminals, baggage claim areas, and taxi stands — intercepting attendees the moment they landed in Las Vegas
- Commanded attention with a 30,000 sq. ft. digital board positioned directly across from the conference center — impossible to miss en route to every session
Precision Digital Surround-Sound
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- Deployed geo-targeted campaigns across Meta, LinkedIn, Twitter, Programmatic Display, and Google timed to the full event window
- Built layered audiences using Money 20/20 attendee lists, lookalikes, pixel data, and interest/behavioral targeting for maximum relevance
- Executed retargeting campaigns for 30 days post-event to convert warm contacts and recapture prospects who hadn’t yet taken action
Results
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Metric
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Result
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|---|---|
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Event Attendees Reached
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2,000
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Total Leads Generated
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600 (booth + online)
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Inquiry-to-Lead Conversion Rate
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30%
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"We didn't just get them noticed at their first conference — we made sure the most important people in Fintech couldn't look away, before, during, and 30 days after the event ended."
Launching at a major industry event? Let’s make the room know your name before you walk in.
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