Rocket Fuel Consulting

Senior marketing firepower. Project pricing. Quick turnaround.

Rocket Fuel Consulting puts marketing leaders with decades of experience on your toughest questions: is the strategy sound, is the data trustworthy, and is every dollar working as hard as it should. You get an independent answer and a plan, scoped as a fixed-fee project.

Make Contact

Trusted across healthcare, pharma, B2B tech, restaurants, financial services, education, energy, and government.
Built for brands investing $10K or more per month in media across channels.   See the menu ↓

Why Now

Why brands call in a consultant today

Budgets are shrinking, AI is rewriting the rules, and more work is moving in-house. All three trends make one thing more valuable: an experienced outside set of eyes.

Every dollar is under the microscope

Finance teams are pressing marketing to defend spend line by line. An independent audit gives you the evidence, the benchmarks, and the priorities to make that case with confidence.

AI changed the game mid-flight

AI Overviews are reshaping search, platforms are automating media buying, and strategies go stale faster than ever. We pressure-test whether your approach is built for how customers find and choose you today.

In-house teams need a co-pilot

Bringing marketing in house saves fees but removes outside perspective. We supply senior expertise on demand, project by project, so your team keeps the wheel and gains the experience.

The Menu

The Rocket Fuel Menu

Pick the engagement that fits. Every one is led by senior marketing veterans, delivered as a fixed-fee project and scoped by what actually drives the work: your media spend, your site size, or your data footprint. Our engagements are built for brands investing at least $10K per month across channels, the point where an independent review reliably pays for itself.

Media Audit

What We Review
  • Targeting logic and audience quality across paid search, paid social, programmatic, and display
  • Budget allocation and pacing against actual channel performance
  • Creative performance and funnel structure
What You Get
  • Findings report with channel-level scorecards
  • Prioritized fixes ranked by budget impact
Contact us today.
Fixed fee, scoped by monthly media spend and number of platforms
Best for: brands that suspect budget is sitting in channels nobody is questioning.

SEO Audit

What We Review
  • Technical site health and crawlability
  • Content structure and keyword targeting
  • Positioning for AI Overviews and AI-driven search experiences
What You Get
  • Technical and content findings with severity ratings
  • A prioritized optimization roadmap your team can execute
Contact us today.
Fixed fee, scoped by site size: up to 500 pages, 500 to 5,000, or 5,000+
Best for: organizations whose SEO strategy predates the AI search era.

Data & Measurement Audit

What We Review
  • Tracking implementation and tagging health
  • Attribution logic and CRM-to-media data flow
  • Reconciliation across marketing, sales, and finance reporting
What You Get
  • Gap analysis with root causes
  • A fix plan for a single, trusted source of performance data
Contact us today.
Fixed fee, scoped by number of data sources and platforms in play
Best for: teams whose stakeholders each report a different number for the same result.
Highest Impact

Full Marketing Audit

All three audits in one engagement: media, SEO, and data, tied together in a single executive readout.

What We Review
  • Everything in the media, SEO, and data audits
  • How the three interact, since a media problem is often a data problem in disguise
What You Get
  • Executive readout with benchmarks and priorities
  • A 90-day action roadmap for your team, your agency, or both
Contact us today.
Fixed fee, scoped by spend, site size, and data footprint. Saves 15 to 25% versus running the three audits separately
Best for: leadership that wants one complete, defensible picture before budget season.

Creative Brand Audit

What We Review
  • Brand positioning and message clarity across every channel and touchpoint
  • Visual and verbal identity consistency. Does the work look, sound, and feel like one brand
  • Creative effectiveness against category convention and what’s actually earning attention
What You Get
  • A scored teardown of current creative against your brand standards and category benchmarks
  • A prioritized fix list, from quick creative refreshes to bigger brand-platform gaps
Contact us today.
Fixed fee, scoped by number of brands/sub-brands and channels reviewed
Best for: brands whose creative has drifted or whose agency roster doesn’t feel like one voice anymore.

Media Strategy & Planning

A full-funnel media plan built on your data and your category, ready for any team to execute.

What We Build
  • Audience targeting and channel mix across the full media landscape
  • Budget pacing tied to business goals
  • Creative direction and testing plan
What You Get
  • A living plan revisited as performance data comes in
  • Clear opportunities your current plan is leaving on the table
Contact us today.
Fixed fee, scoped by annual media budget and channel count
Best for: in-house or agency teams that want a senior strategist to sharpen the plan.

Reporting & Dashboards

Live, interactive Power BI dashboards that replace the monthly PDF nobody reads.

What We Build
  • Full-funnel visibility from impressions through leads through revenue, updated continuously
  • Source and channel breakdowns that show what actually converts
  • Custom views for the CMO, the CFO, and the sales leader
What You Get
  • A reporting infrastructure with historical trending built in
  • Insights and recommendations, plus the implementation plan to act on them
Contact us today.
Fixed-fee build, scoped by data sources and stakeholder views. Optional maintenance and insights available — contact us for pricing
Best for: organizations reconstructing their numbers by hand every month.

How an engagement works

Four steps from first call to a plan you can act on. Most audits complete in weeks.

1

Make Contact

A short scoping call. We agree on the questions to answer, the access we need, and a fixed fee before work begins.

2

The Audit

Senior marketing leaders dig into your accounts, your data, and your plan. No junior handoffs, no black box.

3

The Readout

Findings, benchmarks, and priorities presented plainly to your stakeholders, with the evidence behind every call.

4

The Roadmap

A prioritized action plan your team can run. If you want help executing it, we can do that too. Your call.

A third party you can put in the room

Our consulting work is built to make your existing team better, whether that team is in house, agency, or both. We have run audits that confirmed a current agency’s approach was working well, and audits that surfaced gaps the relationship had stopped catching. Either answer is worth having, and the findings belong to you.

Marketing spend deserves the same checks and balances as any other major line item. Finance gets audited. Operations gets audited. An independent marketing review applies the same standard, without threatening anyone’s job. It sharpens it.

Why Rocket Fuel Consulting

We built Rocket Fuel Consulting to reject the big-agency model of layered account management and junior staff doing the real work. The people who conduct your audit, build your strategy, and stand up your reporting are senior marketing leaders with decades of experience managing millions in spend across healthcare, pharma, B2B technology, restaurants, financial services, education, energy, and government. We are transparent about our methods, our findings, and our fees, every engagement, every time.

Looking for the full engagement instead?
See our Full Service offering.

Curious what an audit would find?

If your brand invests $10K or more per month in media, tell us where your marketing stands today and we’ll scope an independent review: media, SEO, data, creative, or all four. Fixed fee, defined deliverable, senior team.

Make Contact