Advertising Creative: 10 Best Practices
In the ever-evolving world of digital marketing, the ability to create compelling advertising content is akin to wielding a powerful tool. It’s the difference between an ad that gets lost in the digital noise and one that captures the attention of your target audience, driving results and ROI. Today, Sarah Hudnall, VP of Digital Media […]
TikTok Search Ads: Capturing Users’ Intent
Times are changing. TikTok is known for its short form, engaging videos, but now the platform is giving brands a new way to capture user’s intent: Search Ads Toggle. For many users, Tik Tok has become a preferred search engine. According to Nieman Labs, “40% of Gen Z is using TikTok and Instagram for search […]