Public Health University needed to fill 8 professional development courses in 60 days — with no creative benchmarks, no channel strategy, no prior paid media history, and no way to tie ad spend to actual revenue.
No paid media history. A fixed budget. Eight courses. Under two months. We built an enrollment engine from scratch — and generated $74,400 in course sales.
The Challenge
Solution
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We built a data-driven performance system in real time:
- Launched precision campaigns across Meta and LinkedIn with a 50/50 budget split to identify where professional audiences convert
- Embedded live A/B creative testing from day one — image overlay vs. text-only across all 8 courses
- Integrated enrollment data mid-flight to calculate ROAS by course in real time and optimize accordingly
- Let the data reveal channel roles: Meta drove 93% of leads; LinkedIn delivered brand-scale reach at $8.90 CPM
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Delivered bi-weekly reporting tied to actual enrollments — providing a validated playbook to scale
Results
|
Metric
|
Result
|
|---|---|
|
Total Impressions
|
3M+
|
|
Blended CPM
|
$14.30
|
|
Leads Generated
|
146+
|
|
Overall ROAS
|
1.8x
|
|
Total Course Sales
|
$74,400
|
"We didn't just run ads — we built the intelligence, infrastructure, and proof of concept needed to scale with confidence."
Starting from zero? That’s our specialty.
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