A national fast casual chain had never advertised at scale — no attribution, no connected data, no infrastructure. We built it all and delivered $9.5MM in web sales in 9 months.

The Challenge

With no attribution framework, fragmented ordering systems, and zero infrastructure linking media spend to purchase outcomes, this national fast casual brand needed a full rebuild — and a minimum 1% lift in sales to justify scaling.

Solution

  • We built the foundation first, then scaled smart:

    • Rebuilt media accounts from scratch, integrating siloed ordering systems to unlock real purchase-level data
    • Ran a controlled market test in Phoenix & Kansas City to validate strategy before national rollout
    • Launched a full-funnel media strategy driving traffic to both brand site and ordering platform
    • Scaled system-wide — including new store opening campaigns — despite mid-flight budget reductions
    • Led full digital transformation: PESO dashboard, loyalty data (Punchh), SEO strategy, and website redesign
Results

(9-Month Period)

Metric
Result
Web Sales
$9.5MM
Total Purchases
300K+
Cost Per Acquisition
$3.95
Return on Ad Spend
7.90x

We didn't just run ads — we helped build the foundation they never had, proved the model, and scaled it to $9.5MM.
Ready to see what that looks like for your brand?

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