This Regional Bank was running disconnected, product-by-product pulse campaigns with no evergreen brand presence and no unified funnel strategy.
From Pulse Campaigns to Performance Media: How One Regional Bank Finally Connected Spend to Outcomes.
The Challenge
Solution
-
We burned down the broken system and built something defensible:
-
Launched a series of intentional pilot campaigns as real-world testing grounds to validate a fully omni-channel evergreen infrastructure
- Stress-tested targeting, creative, and segmentation across Display, Paid Social, Search, OTT, Pre-Roll, and Programmatic with A/B testing embedded in every flight
-
Developed a 16+ onsite action tracking framework covering the full customer journey from awareness through new account application submissions
-
Built a repeatable omni-channel playbook equipping them to operate as a digitally mature marketing organization
- Developed a phased CDP integration roadmap to automate audience modeling and connect media spend to real business outcomes
-
Results
|
Metric
|
Result
|
|---|---|
|
Total Impressions
|
5.7M+ across 5 product lines
|
|
Independently Verified Conversions
|
659
|
|
Verified Leads (Rebuilt Framework)
|
193+
|
|
Cost Per Conversion
|
$205
|
"Most marketing teams inherit broken systems and don't know it. We find the cracks, rebuild the foundation, and hand you a playbook you can actually trust. Ready?"
Still running pulse campaigns and hoping for the best? Let’s build you something that actually works — and proves it.
Let’s Talk
We’re interested in learning more about you and your project.
Kindly provide us some contact info
and we will start the conversation!
