TikTok Search Ads: Capturing Users’ Intent
Times are changing. TikTok is known for its short form, engaging videos, but now the platform is giving brands a new way to capture user’s intent: Search Ads Toggle. For many users, Tik Tok has become a preferred search engine. According to Nieman Labs, “40% of Gen Z is using TikTok and Instagram for search […]
Meta’s Threads: What is is? How can Marketers Use it?
Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads, which will allow users to create and join conversations around topics of interest1. Threads are similar to Twitter’s tweets, but with some key differences that make them more engaging and interactive2. Threads are designed to be short and snappy, with a […]
What is Google FLEDGE and What are Common Problems for Adoption?
Recently, more articles are explaining Google’s FLEDGE adoption problems. Here are some additional thoughts on common problems that advertisers face when adopting FLEDGE. As the world becomes more conscious of privacy, businesses must adapt to new ways of advertising. Traditional retargeting methods rely on third-party cookies, which are quickly becoming outdated. Google’s FLEDGE (First Locally-Executed […]