AdTech NewsblogSocial Media Meta’s Threads: What is is? How can Marketers Use it? Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads,…David PierpontJuly 5, 2023
Advertising TacticsDigital How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising Location-based advertising is an effective way for marketers to reach their target audience with relevant…David PierpontMarch 7, 2023
AdTech NewsPrivacy and Marketing What is Google FLEDGE and What are Common Problems for Adoption? Recently, more articles are explaining Google's FLEDGE adoption problems. Here are some additional thoughts on…David PierpontMarch 2, 2023
blog What Does AI Tell Us About AI Marketing Trends? An Interview by a Human. By: David Pierpont 2/21/23 Background Figure 1 - DALL-E 2 interpretation of the prompt "woman…David PierpontFebruary 20, 2023
Advertising TacticsblogDigital get the most from your media agency: three big things media spending typically represents the largest percentage of a marketing budget and brands rightfully ask…David PierpontFebruary 5, 2021