Meta’s Threads: What is is? How can Marketers Use it?
Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads, which will allow users to create and join conversations around topics of interest1. Threads are similar to Twitter’s tweets, but with some key differences that make them more engaging and interactive2. Threads are designed to be short and snappy, with a […]
How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising
Location-based advertising is an effective way for marketers to reach their target audience with relevant and personalized ads based on their location. Three common approaches to location-based advertising are Geolocation, Geofencing, and Geoframing. While these terms are sometimes used interchangeably, they refer to distinct strategies for using location data to target advertising. By understanding these […]
What is Google FLEDGE and What are Common Problems for Adoption?
Recently, more articles are explaining Google’s FLEDGE adoption problems. Here are some additional thoughts on common problems that advertisers face when adopting FLEDGE. As the world becomes more conscious of privacy, businesses must adapt to new ways of advertising. Traditional retargeting methods rely on third-party cookies, which are quickly becoming outdated. Google’s FLEDGE (First Locally-Executed […]
What Does AI Tell Us About AI Marketing Trends? An Interview by a Human.
By: David Pierpont 2/21/23 Background ChatGPT, the AI-powered next generation prototype chatbot from OpenAI, substantially funded by Microsoft and last week announced its integration with Bing search, is one example of the world buzzing with a mix of wonder and fear. The platform was hailed by the New York Times, “the best artificial intelligence chatbot […]
get the most from your media agency: three big things
media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more.