A technology company was over-reliant on single-channel, bottom-of-funnel campaigns that generated little website traffic and even fewer qualified leads. Without a brand presence at the decision-maker level, sustainable pipeline growth was impossible.
A B2B tech company was stuck at the bottom of the funnel with one channel and no pipeline. We rebuilt their strategy from the top down — and delivered 83% more qualified leads in 90 days.
The Challenge
Solution
-
We replaced tactical one-offs with a strategic, full-funnel engine:
- Built a multi-channel awareness strategy targeting C-Suite executives, IT Decision Makers, companies with $100K+ IT budgets, and 500+ employee organizations
- Launched a pre-ABM program to establish brand credibility with high-value accounts before direct outreach — priming the pipeline for future Account-Based Marketing campaigns
- Executed a structured 90-day test campaign across channels to build audiences, generate leads, and fuel paid search targeting with real behavioral data
Results
|
Metric
|
Result
|
|---|---|
|
Qualified Leads
|
+83%
|
|
Website Traffic
|
+20%
|
|
Returning Visitors
|
+45%
|
"We didn't just generate leads — we built the audience infrastructure that makes every future campaign smarter and more efficient."
Ready to move beyond one-channel marketing and build a pipeline that compounds?
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