A Texas-based retail electric provider (REP) specializing in prepaid, pay-as-you-go electricity needed to aggressively grow their customer base while making every media dollar work harder. The goal: 50% customer growth with improved efficiency across all media buys.
A Texas electricity provider wanted to grow their customer base by 50%. We exceeded that goal — and cut costs dramatically in the process.
The Challenge
Solution
-
We built a smarter funnel — broader reach, sharper conversion:
- Rebalanced the full-funnel digital media mix through continuous channel testing and optimization
- Broadened audiences to lower media costs, then deployed a “Choose Your Own Adventure” landing page strategy — letting prospects self-segment, reducing wasted spend downstream
- Built a first-party data foundation to power precise remarketing and re-engagement campaigns
Results
|
Metric
|
Result
|
|---|---|
|
New Enrolled Customers
|
+42,000 YOY
|
|
Increase in New Customers
|
+157%
|
|
Cost Per Click Reduction
|
-75%
|
|
Click-Through Rate Increase
|
+153%
|
|
CPM Decrease
|
-36%
|
"We didn't just hit the growth target — we more than tripled it, while cutting costs across every key efficiency metric."
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