A fast casual national restaurant chain needed to increase traffic, average ticket size, and sales in their established core markets, while protecting and maintaining sales in newer, emerging markets. The target: a minimum 1% lift in sales.
A national fast casual chain needed to grow sales across dozens of markets. Here's how we delivered 19.5% over sales forecast in just 90 days.
The Challenge
Solution
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We started from scratch and built holistically. After restructuring their media accounts to meet best practices, we connected previously siloed ordering systems to integrate real purchase-level data — then built messaging aligned to every stage of the marketing funnel across paid social, paid search, and display channels.
This full-funnel, bottoms-up approach was designed to:
- Establish initial performance benchmarks
- Train ad account algorithms with real data
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Gather tactic-level insights across each market
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Drive sales
Results
(3-Month Market Test)
|
Metric
|
Result
|
|---|---|
|
Brand Awareness Lift
|
15.3%
|
|
Incremental Store Visits
|
+8.8%
|
|
Revenue Generated
|
$1MM+
|
|
ROAS (every $1 spent returned $3.05)
|
3.05
|
|
Over Projected Sales Forecast
|
+19.5%
|
They wanted a 1% sales lift. We delivered 19.5% above forecast in 90 days.
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