insights
In the ever-evolving world of digital marketing, the ability to create compelling advertising content is akin to wielding a powerful tool. It’s the difference between an ad that gets lost in the digital noise and one that captures the attention of your target audience, driving results and ROI. Today, Sarah Hudnall, VP of Digital Media […]
Times are changing. TikTok is known for its short form, engaging videos, but now the platform is giving brands a new way to capture user’s intent: Search Ads Toggle. For many users, Tik Tok has become a preferred search engine. According to Nieman Labs, “40% of Gen Z is using TikTok and Instagram for search […]
Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads, which will allow users to create and join conversations around topics of interest1. Threads are similar to Twitter’s tweets, but with some key differences that make them more engaging and interactive2. Threads are designed to be short and snappy, with a […]
Location-based advertising is an effective way for marketers to reach their target audience with relevant and personalized ads based on their location. Three common approaches to location-based advertising are Geolocation, Geofencing, and Geoframing. While these terms are sometimes used interchangeably, they refer to distinct strategies for using location data to target advertising. By understanding these […]
Recently, more articles are explaining Google’s FLEDGE adoption problems. Here are some additional thoughts on common problems that advertisers face when adopting FLEDGE. As the world becomes more conscious of privacy, businesses must adapt to new ways of advertising. Traditional retargeting methods rely on third-party cookies, which are quickly becoming outdated. Google’s FLEDGE (First Locally-Executed […]
By: David Pierpont 2/21/23 Background ChatGPT, the AI-powered next generation prototype chatbot from OpenAI, substantially funded by Microsoft and last week announced its integration with Bing search, is one example of the world buzzing with a mix of wonder and fear. The platform was hailed by the New York Times, “the best artificial intelligence chatbot […]