How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising
Location-based advertising is an effective way for marketers to reach their target audience with relevant and personalized ads based on their location. Three common approaches to location-based advertising are Geolocation, Geofencing, and Geoframing. While these terms are sometimes used interchangeably, they refer to distinct strategies for using location data to target advertising. By understanding these […]