What's the difference between a new store opening and a successful one? For this fast casual restaurant group, it came down to one thing: a media strategy built before the doors opened.

The Challenge

With several new store openings on the horizon — and prior locations launched without paid media support as the benchmark — this National Restaurant Chain needed a strategy that would drive immediate awareness, incentivize first visits, and build the kind of repeat behavior that sustains long-term sales growth.

Solution

  • We built a full-funnel launch engine designed to turn new markets into loyal ones:

    • Drove brand and location awareness in each new market ahead of and through opening
    • Deployed incentive-led promotions to lower the barrier to first visit and motivate trial
    • Leveraged the loyalty app to capture first-party data and fuel personalized follow-up
    • Built customer habit through sequenced messaging designed to reward and reinforce repeat visits
    • Nurtured visit frequency and higher average ticket through targeted re-engagement campaigns
Results
Metric
Result
📈 Sales Lift vs. Non-Supported Openings
+28% in first 24 weeks
"Every new store is a bet. We stacked the odds — and outperformed every location that opened without us."
Opening new locations?
Don’t leave performance to chance.

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