In the ever-evolving world of digital marketing, the ability to create compelling advertising content is…
Sarah HudnallSeptember 20, 2023
TikTok Search Ads: Capturing Users’ Intent
Times are changing. TikTok is known for its short form, engaging videos, but now the…
Sarah HudnallAugust 25, 2023
Meta’s Threads: What is is? How can Marketers Use it?
Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads,…
David PierpontJuly 5, 2023
How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising
Location-based advertising is an effective way for marketers to reach their target audience with relevant…
David PierpontMarch 7, 2023
What is Google FLEDGE and What are Common Problems for Adoption?
Recently, more articles are explaining Google's FLEDGE adoption problems. Here are some additional thoughts on…
David PierpontMarch 2, 2023
What Does AI Tell Us About AI Marketing Trends? An Interview by a Human.
By: David Pierpont 2/21/23 Background Figure 1 - DALL-E 2 interpretation of the prompt "woman…
David PierpontFebruary 20, 2023
Want a marketing campaign that works? Start with the ABCDEs +Technology.
If we’ve seen it once, we’ve seen it a million times. A promising, brand-new communications…
David PierpontMarch 4, 2022
Johns Hopkins completes COVID-19 clinical trial recruitment with the help of PESO strategy and The Next Practice
Example: Out-of-Home (OOH) Poster Johns Hopkins Medicine and Johns Hopkins Bloomberg School of Public Health…
David PierpontFebruary 11, 2022
get the most from your media agency: three big things
media spending typically represents the largest percentage of a marketing budget and brands rightfully ask…
David PierpontFebruary 5, 2021
