Advertising Creative: 10 Best Practices
In the ever-evolving world of digital marketing, the ability to create compelling advertising content is akin to wielding a powerful tool. It’s the difference between an ad that gets lost in the digital noise and one that captures the attention of your target audience, driving results and ROI. Today, Sarah Hudnall, VP of Digital Media […]
TikTok Search Ads: Capturing Users’ Intent
Times are changing. TikTok is known for its short form, engaging videos, but now the platform is giving brands a new way to capture user’s intent: Search Ads Toggle. For many users, Tik Tok has become a preferred search engine. According to Nieman Labs, “40% of Gen Z is using TikTok and Instagram for search […]
Meta’s Threads: What is is? How can Marketers Use it?
Meta, parent company of Facebook and Instagram, has recently announced a new feature called Threads, which will allow users to create and join conversations around topics of interest1. Threads are similar to Twitter’s tweets, but with some key differences that make them more engaging and interactive2. Threads are designed to be short and snappy, with a […]
How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising
Location-based advertising is an effective way for marketers to reach their target audience with relevant and personalized ads based on their location. Three common approaches to location-based advertising are Geolocation, Geofencing, and Geoframing. While these terms are sometimes used interchangeably, they refer to distinct strategies for using location data to target advertising. By understanding these […]
What is Google FLEDGE and What are Common Problems for Adoption?
Recently, more articles are explaining Google’s FLEDGE adoption problems. Here are some additional thoughts on common problems that advertisers face when adopting FLEDGE. As the world becomes more conscious of privacy, businesses must adapt to new ways of advertising. Traditional retargeting methods rely on third-party cookies, which are quickly becoming outdated. Google’s FLEDGE (First Locally-Executed […]
What Does AI Tell Us About AI Marketing Trends? An Interview by a Human.
By: David Pierpont 2/21/23 Background ChatGPT, the AI-powered next generation prototype chatbot from OpenAI, substantially funded by Microsoft and last week announced its integration with Bing search, is one example of the world buzzing with a mix of wonder and fear. The platform was hailed by the New York Times, “the best artificial intelligence chatbot […]
Want a marketing campaign that works? Start with the ABCDEs +Technology.
If we’ve seen it once, we’ve seen it a million times. A promising, brand-new communications campaign is born in a conference room, the media budget is allocated, and it’s quickly rolled out. Then…crickets, leaving marketers to figure out what went wrong. Even the most creative and powerful campaign ideas can fall flat if they aren’t […]
Johns Hopkins completes COVID-19 clinical trial recruitment with the help of PESO strategy and The Next Practice
Johns Hopkins Medicine and Johns Hopkins Bloomberg School of Public Health turned to The Next Practice for an integrated marketing strategy. They urgently needed to recruit participants for a major national clinical trial. The study of an early COVID-19 treatment, funded by the U.S. Department of Defense, could only be effective if they could recruit […]
get the most from your media agency: three big things
media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more.