Advertising Creative: 10 Best Practices
In the ever-evolving world of digital marketing, the ability to create compelling advertising content is akin to wielding a powerful tool. It’s the difference between an ad that gets lost in the digital noise and one that captures the attention of your target audience, driving results and ROI. Today, Sarah Hudnall, VP of Digital Media […]
How Geolocation, Geofencing, and Geoframing can be used in Targeted Advertising
Location-based advertising is an effective way for marketers to reach their target audience with relevant and personalized ads based on their location. Three common approaches to location-based advertising are Geolocation, Geofencing, and Geoframing. While these terms are sometimes used interchangeably, they refer to distinct strategies for using location data to target advertising. By understanding these […]
get the most from your media agency: three big things
media spending typically represents the largest percentage of a marketing budget and brands rightfully ask their agencies to show results – ROI, ROAS, attribution and more.